Staff profile

Meizhi (Maggie) Pan is a PhD student in the Department of Management & Marketing at Durham Business School. She received her Master's degree from Capital University of Economics and Business in China. Her research interests are related to digital marketing, influencer marketing and consumer behaviours.

Mini-Biography

Meizhi (Maggie) Pan is a PhD student in the Department of Management & Marketing at Durham Business School. She received her Master's degree from Capital University of Economics and Business in China. Her research interests are related to digital marketing, influencer marketing and consumer behaviours.

• Consumer Behaviours
• Digital Marketing
• Influencer Marketing

Journal Article

• Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives
  
  Chan, T. K. H., Lee, Z. W. Y., Pan, M., & Sun, K. (2025). Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives. Journal of Management Information Systems, 42(3), 737-766. https://doi.org/10.1080/07421222.2025.2520170
• Influencer marketing effectiveness: A meta-analytic review
  
  Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. Y. (2025). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science, 53(1), 52-78. https://doi.org/10.1007/s11747-024-01052-7
• The Prevention Effect of the Trade Union on Collective Disputes in Overcapacity Company——A Dual-Route Perspective of Democratic Participation and Human Capital Promotion
  
  Zhang, J., Pan, M., & Ma, Y. (2019). The Prevention Effect of the Trade Union on Collective Disputes in Overcapacity Company——A Dual-Route Perspective of Democratic Participation and Human Capital Promotion. Human Resources Development of China, 36(08), 80-93. https://doi.org/10.16471/j.cnki.11-2822/c.2019.08.007
• Research on the Selection Preference of Workers’ Right Protection in Overcapacity Companies——Coordination Mechanisms of Collective Action
  
  Zhang, J., Pan, M., & Meng, X. (2018). Research on the Selection Preference of Workers’ Right Protection in Overcapacity Companies——Coordination Mechanisms of Collective Action. Labor Economic Review, 11(02), 81-103.