Employability and Career for Management and Marketing Students

Undergraduate Employability and Careers for Management and Marketing Students

Our Management and Marketing students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career possibilities whether you’re looking to start your career or progress to further study.

Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to business-tailored careers fairs.

Many recent graduates from the School now work for global innovators and leaders in their sector including Accenture, ASOS, EE Coca-Cola, Unilever, Goldman Sachs and Mars. Some graduates have set up their own businesses while others have continued into postgraduate education.

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£35,000 15 months after graduating from Durham University.

90% go on to work and/or study 15 months after studying at Durham University. Graduate outcome survey 2020-21.

88% are in highly skilled jobs at graduating at Durham University. Graduate outcome survey 2020-21.

6th Durham University is ranked 6th in the Guardian University Guide 2025.

I completed a placement year in Brand Management at Johnson and Johnson during the third year of my undergraduate programme which I applied for with the support of the Business School. The careers team ran a whole variety of events during my second year to help us apply for our placements, from CV workshops, to mock interviews, to panels from returning placement students. The most useful part for me was the talks led by various employers on how to approach different styles of applications, particularly a session on psychometric testing and abstract reasoning which was very useful in applying for the role I was successful in.

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BA Marketing and Management with Placement Year, 2022

This infographic illustrates some of the most popular graduate-level job postings in the UK for those who graduate with a Management or Marketing degree.

Marketing and management wordle of job titles

Management and Marketing roles span various industries. Management professionals can pursue careers in operations, HR, and strategic planning. In marketing, diverse roles like market research, digital marketing, and branding are in demand. You can find out more about the wider employment outcomes for Durham Management and Marketing graduates at Discover Uni.

What else can you do with an Management degree?

For more on the career destinations of Management graduates, visit the Prospects website.

Prospects.ac.uk

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What else can you do with an Marketing degree?

For more on the career destinations of Marketing graduates, visit the Prospects website.

Prospects.ac.uk

A block of dice reading Education, Strategy, Planning, Goal, Success, Interest, Skill, Network and Career

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Essential Skills for Aspiring Managers and Marketers: Building Your Foundation for Success

The following list comprises the highly sought-after skills that employers prioritise when seeking managers and marketing professionals.

Skills	Management Students
Management	Management involves coordinating resources and overseeing tasks to achieve organisational objectives efficiently.
Leadership	Leadership entails inspiring and guiding individuals or teams toward a common goal, fostering motivation and commitment.
Communication	Effective communication involves conveying information clearly and persuasively to facilitate understanding and collaboration among team members.
Time Management	Time management is the skill of prioritising tasks, allocating resources effectively, and meeting deadlines to maximize productivity and efficiency.
Operations	Focusing on optimising processes and workflows to ensure smooth and cost-effective functioning within an organization.
Skills	Marketing Students
Sales	Sales skills involve persuading customers to purchase products or services by understanding their needs and providing solutions.
Innovation	Innovation in marketing entails developing creative and original strategies to differentiate products or services and capture market attention.
Communication	Effective communication is essential for conveying brand messages, engaging with customers, and building relationships through various channels.
Planning	Planning involves developing strategic marketing plans, setting objectives, and outlining tactics to achieve marketing goals efficiently.
Writing	Strong writing skills enable marketers to create compelling content for advertising, social media, and other marketing materials, effectively communicating brand messages to target audiences.

Careers Support

The Careers & Enterprise Centre is available to current students, and also offers lifelong support to Durham graduates. They will help you to make career plans and take the next steps to where you want to be.

Find out more