Staff profile

Dr Suncica Hadzidedic has worked as an Assistant Professor at the Department of Computer Science since 2019. She has a PhD in Computer Science (University of Warwick, UK), MSc in IT Management (Binary University, Malaysia) and BSc in Information Systems (University SSST, B&H; University of Buckingham, UK).

Her research interests bridge computer science with healthcare, psychology and design. Suncica collaborated with a Bosnian cancer association in 2014-2017 to develop PORT.org.ba, a cancer website providing affect-aware content recommendations and user interface adaptation. Her current work focuses on recommender systems, human-computer interaction, machine learning, responsible AI, and their applications to mental and physical health, wellbeing, inner experience, and fashion.

Suncica has an FHEA status since 2022, and teaches Recommender Systems and Business Analytics Project (Research Methods). 

Projects

She is involved in or has worked on the following projects and/or networks:

• MoreLife UK KTP, Funder: Innovate UK, Business partner: Morelife UK, Jun 2023 - 28 Feb 2026. Role: Project Lead, Research Associate: Victor Adeyemo.  
• EU COST Action VascAgeNet - Network for Research in Vascular Aging (Working Group 4: Big data approaches for research studies)
• Knowledge Graphs Interest Group at the Alan Turing Institute
• DUWiT – DU Women in Tech
• Erasmus+ project e-VIVA "Enhancing and Validating servIce related competences in Versatile learning environments in Western BAlkan Universities" in 2019

Research group

AIHS

• Recommender systems
• Digital health
• Responsible AI
• Human-computer interaction
• Affective computing
• Machine learning
• Particular interests in applications of the above CS methods in addressing open problems/questions related to: mental health, wellbeing, cancer, affect, bias and fairness, spirituality (meditation, self-awareness), fashion.

Chapter in book

• Shi, L., Cristea, A., Hadzidedic, S., & Dervishalidovic, N. Contextual Gamification of Social Interaction – Towards Increasing Motivation in Social E-learning. In Advances in Web-Based Learning – ICWL 2014. https://doi.org/10.1007/978-3-319-09635-3_12
• Oladejo, B. K., Hadžidedić, S., & Ganić, E. (2021). Finding Records in Social Media: A Natural Language Processing Fundamentals Exploration. In J. Hasic Telalovic, & M. Kantardzic (Eds.), Mediterranean Forum - Data Science Conference (151-164). Springer, Cham. https://doi.org/10.1007/978-3-030-72805-2_11
• Shi, L., Cristea, A., & Hadzidedic, S. (2014). Multifaceted open social learner modelling. In P. Elvira, R. W. Lau, K. Pata, H. Leung, & L. Mart (Eds.), Advances in Web-Based Learning – ICWL 2014, 13th International Conference, Tallinn, Estonia, August 14-17, 2014, Proceedings (32-42). Springer Verlag. https://doi.org/10.1007/978-3-319-09635-3_4

Conference Paper

• Hadzidedic, S., Dervishalidovic, N., Pandzo, A., & Ramic-Brkic, B. (2013, June). Use of Student Response Systems in Higher Education in Bosnia and Herzegovina. Paper presented at Recent Advances in Information Systems, Proceedings of the 7th European Computing Conference, WSEAS, Dubrovnik, Croatia
• Vachhani, R., & Hadzidedic, S. (2024, September). Responsible AI in Personalised Movie Recommender Systems for the Hearing Impaired Community. Presented at 2024 Intelligent Systems Conference (IntelliSys), Amsterdam, The Netherlands
• Widdeson, K., & Hadžidedić, S. (2022, December). FFM-SVD: A Novel Approach for Personality-aware Recommender Systems. Presented at 2022 IEEE/ACS 19th International Conference on Computer Systems and Applications (AICCSA), Abu Dhabi, UAE
• Kutner, D. C., & Hadžidedić, S. (2022, March). Vibration-based communication for deafblind people. Presented at 2022 IEEE Haptics Symposium (HAPTICS), Santa Barbara, CA
• Ramic-Brkic, B., Balik, A., Pistoljevic, N., & Hadzidedic, S. (2019, September). Web Tool for Creating Educational/Therapeutic Programmes. Presented at 11th International Conference on Virtual Worlds and Games for Serious Applications, Vienna, Austria
• Hadzidedic Bazdarevic, S., & Cristea, A. I. (2015, November). What do people affected by cancer talk about online? Text analysis of online cancer community usage in Bosnia and Herzegovina. Presented at Fifth International Conference on Social Medial Technologies, Communication and Informatics (SOTICS), Barcelona, Spain
• Al Qudah, D. A., Cristea, A. I., Hadzidedic Bazdarevic, S., Al-Saqqa, S., & Al-Sayyad, R. M. (2015, October). A Taxonomy-Based Evaluation of Personalized E-Advertisement. Presented at IEEE International Conference on Computer and Information Technology; Ubiquitous Computing and Communications; Dependable, Autonomic and Secure Computing; Pervasive Intelligence and Computing, Liverpool, UK
• Al Qudah, D. A., Cristea, A., Hadzidedic Bazdarevic, S., Al-Saqqa, S., Rodan, A., & Yang, W. (2015, December). Personalized E-Advertisement and Experience: Recommending User Targeted Ads. Presented at IEEE 12th International Conference on e-Business Engineering, Greenbelt, MD, USA
• Shi, L., Cristea, A. I., & Hadzidedic, S. (2014, October). The Critical Role of Profiles in Social E-Learning Design. Presented at 15th Annual Conference on Information Technology Education (SIGITE), Atlanta, Georgia, US

Journal Article

• Hadžidedić, S. (2022). User perceptions and use of authentication methods: Insights from youth in Mexico and Bosnia and Herzegovina. Information and Computer Security, 30(4), 615-632. https://doi.org/10.1108/ics-07-2021-0105
• Oladejo, B., & Hadžidedić, S. (2021). Electronic records management – a state of the art review. Records Management Journal, 31(1), 74-88. https://doi.org/10.1108/rmj-09-2019-0059
• Begic, E., Hadzidedic, S., Obradovic, S., Begic, Z., & Causevic, M. (2020). Increased Levels of Coagulation Factor XI in Plasma Are Related to Alzheimer’s Disease Diagnosis. Journal of Alzheimer's Disease, 77(1), 375-386. https://doi.org/10.3233/jad-200358
• Begic, E., Hadzidedic, S., Kulaglic, A., Ramic-Brkic, B., Begic, Z., & Causevic, M. (2019). SOMAscan-based proteomic measurements of plasma brain natriuretic peptide are decreased in mild cognitive impairment and in Alzheimer's dementia patients. PLoS ONE, 14(2), Article e0212261. https://doi.org/10.1371/journal.pone.0212261
• Hadzidedic Bazdarevic, S., & Cristea, A. I. (2017). Do personalisation and emotions affect the use of cancer-related websites?. Online Information Review, 41(1), 102-118. https://doi.org/10.1108/oir-09-2015-0305
• Hadzidedic Bazdarevic, S., & Cristea, A. I. (2015). How emotions stimulate people affected by cancer to use personalised health websites. Knowledge management & e-learning: an international journal, 7(4), 658-676

Working Paper

• Hadzidedic, S., Cristea, A., & Watson, D. (2023). Effect of emotions and personalisation on cancer website reuse intentions