Example Business Analytics Project Titles

Data Analytics

• Customer segmentation with cluster analysis
• Identification of target customers for advertisements with classification
• Machine learning for predicting market acceptance

Product Design

• Design of data collection strategies for SMEs
• Inform technological product design decisions using data

Natural Language Processing

• Social media monitoring to identify perception of business issues with sentiment analysis
• Design of chat-bots for customer support
• Identifying customer priorities through analysis of product reviews

Operational Research

• Simulation of hospital operations
• Optimisation of manufacturing and inventory systems

Retail management

• Inform retail strategy decisions using data
• Design experiments to understand customer behaviour