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Executive Education
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Technology in Business

Three-day executive short course | 27-29 April 2027
Durham University Business School – Waterside Building

About this course

This course explores how all businesses are changing as significant technological change becomes an elementary driver to all markets and products. This course will explore how Digital Development Processes, Digital Business Models, BlockChain, AI, Robotics, or VR will reshape our roles as owners, or managers in the near term.

On this course you will learn how to: 

  • Understand key digital transformation frameworks.
  • Develop strategies to integrate AI, BlockChain, Robotics, or VR into our products/services.
  • Lead Organizational Change to embrace Digital Transformations before they disrupt our products/services.
  • Measure the Change Impact and Return of Invest of the Digital Transformation.

Schedule

Day 1 - The programme will start at Durham University Business School’s state-of-the-art Waterside Building, offering modern teaching spaces and an inspiring learning environment. 

Day 2 - the second day will be hosted by Transmission Dynamics in Cramlington, where you will see how AI can be integrated into engineering to provide solutions for sensor, monitoring, and maintenance in industrial applications.  Return transportation will be provided between the Business School and Transmission Dynamics.

Day 3 - Return to the Business School for the final day of teaching, with certificate presentations at the end of the day. Lunch and refreshments will be provided on each day.

Taught by

Dr Jens Schiefele, Honorary ProfessorHead shot of Jens Schiefele

Jens is an experienced global leader of research and software development teams of 100+ people. He has a high interest in establishing product vision based on identified customer needs, and enjoys turning vision into product and solution innovations. His Key focus is on combining business development, software, technology, and change management to establish new products, organizations, and digital transformation. For 20+ years, Jens was Director Research at Jeppesen and Managing Director for Boeing in Germany. He is honorary Prof. at TU-Darmstadt and Durham University.

 

Dr Marc LaunerMarc Launer

Dr Marc Launer is a seasoned aerospace professional with over two decades of experience at Boeing, where he has made significant contributions to aviation safety, digital transformation, and product development. He began his career in 2000, collaborating with Boeing, Jeppesen, NASA, and the Technical University of Darmstadt on the NASA Aviation Safety Program in the World-Wide Aviation Database project.  Marc's expertise extends to enterprise architecture and business strategy, where he has played a pivotal role in shaping organizational direction.

 

Jarek RosinskiHead shot of Jarek Rosinski

Jarek Rosinski is the founder of Transmission Dynamics. Jarek has an impressive history of working in the mechanical and electronic manufacturing industry. Skilled in Wind energy, rail automotive, power-gen, International Business, Entrepreneurship and Strategic Partnerships, Jarek is a pioneer in IoT applications.

 

 

Take the Next Step

Join us to gain practical insights, sharpen your skills, and make a lasting impact on your company’s trajectory. To register your interest or if you require further information about the course, please contact one of our team at exec.ed@durham.ac.uk.