CCSC Seminar with Prof Marco Hubert (Aarhus University)

The Impact of Digital Technologies and Services on Consumer Behaviour – Insights from Two Research Projects 

Abstract

Digital technologies and services are widely used by adolescents, which has raised concerns about whether young people's heavy use of these technologies is beneficial or harmful. Many of the opportunities offered by digital technologies, for example for recreation, learning, expressing oneself, or socializing, are offset by obvious drawbacks, or overuse of technologies or decreased tsk performance due to heavy distractions. Research has provided evidence that young people can be particularly vulnerable to such powerful influences in online environments. This presentation will offer insights from two research projects on the impact of digital technologies and services with regard to (i) different forms of adolescents’ well-being and (ii) young peoples task performance in relation to digital sound distractions.

About Professor Marco Hubert

Marco Hubert is Professor in Digitalization at Aarhus University, AU BSS (Denmark). His interdisciplinary research profile comprises consumer research, information systems research, marketing management, psychology, and neuroscience with a special focus on the impact of digitalisation on individual behavior, companies, and society. Currently, he is the PI of an EU-funded project (DIGYMATEX) that establishes a digital maturity index, based on interdisciplinary research. His research is published in peer-reviewed journals and proceedings, such as Journal of the Academy of Marketing Science, MIS quarterly, Journal of Business Research, Proceedings of the International Conference on Information Systems, Psychology & Marketing, European Journal of Marketing; Communication of the AIS, International Journal of Innovation Management, R & D Management or Journal of Economic Psychology and was presented at leading conferences in the area of marketing and consumer behavior (i.e., EMAC, ACR) as well as information systems research (i.e., ICIS, ECIS).