Chloé Reuter

LUXURY BRAND STRATEGIST | CHINA ADVISOR | INVESTOR

Biography

LUXURY BRAND STRATEGIST | CHINA ADVISOR | INVESTOR

Chloé Reuter is an entrepreneur with a deep commitment to harnessing kindness and diversity as strategic pillars for business success.

A branding and communications expert, she lived and worked in Shanghai for twenty years where she founded a consulting and marketing agency for luxury brands. She played a pivotal role helping the world’s leading luxury brands not only navigate but thrive in China’s complex market. In 2024, Chloé exited the business after selling it to Gusto Collective, a branding and technology company. Chloé is now based in Europe and working as an advisor and investor in consumer brands.

Chloé’s educational background is as dynamic as her career. She holds a degree in Chinese and Japanese Studies from Durham University and the People’s University of China. After graduating, she launched her career in Tokyo, working for major media outlets like Reuters TV and Bloomberg TV. Her return to China in 2005 saw her take on key roles at the creative agency DDB before she ventured out to establish her own company.

Beyond her entrepreneurial ventures, Chloé is deeply involved in global women’s initiatives and is a sought-after keynote speaker in English, French, and Chinese on Luxury and Entrepreneurship. She also serves in advisory roles on various boards, including Durham University Business School and leading luxury brands.