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Global Studies Centre
Man holding abstract glowing globe with a blurry city background

Our Research Areas

Our research focuses on the following key streams, and we are actively seeking collaborations and PhD applications in these areas.

International Marketing Strategy and Performance

International markets are becoming increasingly important for businesses, offering greater market size and expanded opportunities.
Statistics graph and stock market screen

Digital Globalisation

Digital technologies present both challenges and opportunities for businesses, particularly in their global value chains.
A virtual image of a globe with network connections

Emerging Markets, MNEs, and FDI

Our researchers have significantly contributed to the EMNE debate, publishing on a wide variety of topics in leading international business and management journals.
Marketing concepts with high speed technology point of view

Responsible Business

This area aims to address pressing societal and environmental challenges, primarily through the analytic lens of global value chains and anchored in the UN SDGs.
Global Partnerships 500 x 357

Expatriation and Migration

We explore the contexts of migrant workers and the motives for migration, focusing specifically on assigned expatriates and self-initiated expatriates.
Human Connections

MNE Structure and Strategy

We focus on understanding how MNEs implement global strategies to achieve efficiency and standardization while adapting to local markets through decentralized structures
blue structures