BUSI4BK15: Global Business Strategy and Analysis

• None

• None

• None

• To explore concepts and practices related to managing in a turbulent, dynamic global environment.

• The lectures and practical classes within this module will be organised around the following themes/topics:
• Globalisation: forces, drivers, debates: the new competitive environment.
• The global expansion of the corporation - challenging traditional market expansion.
• International business theories and frameworks.
• The BRIC (emerging markets) economies and Bottom of the Pyramid strategies challenging the traditional market entry strategies of multinational corporations and transnational corporations.
• Managing in organisations operating across borders: beyond strategy, structure, systems.
• Typologies of international organisations - emerging new organisational forms.
• Intra-firm collaboration.
• Inter-firm collaboration: strategic alliances.
• International entrepreneurship and small and medium size enterprises.
• Mergers and acquisitions.

Subject-specific Knowledge:

• Have a critical understanding of the impact and interdependence of global events on the management of organisations.
• Have an understanding of the paradoxical contradictions and tensions involved in global strategic management.

Subject-specific Skills:

• Be able to critically evaluate the practical relevance of the theoretical concepts presented.

Key Skills:

• Written communication.
• Planning.
• Organising and time management.
• Problem solving and analysis.
• Using initiative.
• Computer literacy.

• The learning outcomes will be met through a combination of lectures, guided reading and discussion of case studies.
• The assessment of the module, by written assignment, is designed to test: the acquisition and articulation of knowledge; conceptual understanding and evaluation.

If you have a question about Durham's modular degree programmes, please visit our Help page. If you have a question about modular programmes that is not covered by the Help page, or a query about the on-line Postgraduate Module Handbook, please contact us.

Prospective Students: If you have a query about a specific module or degree programme, please Ask Us.

Current Students: Please contact your department.