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Our campaign: 'it's never just'

We’ve all heard it before, it was “just a bit of fun”, “just flirting”, “just something that happens” ...but when someone feels scared, intimidated, humiliated, threatened, pressured or silenced, it’s never acceptable and it’s never just.

We are confronting unacceptable behaviours, supporting those affected and embedding a culture of respect and safety across our community.
Find out more
Black italic text stating 'it's never just' on a grey background

 

 

University student
We recognise that sexual misconduct and violence are a matter of concern across wider society, as well as impacting university communities. It has no place in Durham.  Our campaign will challenge harmful perspectives that normalise or excuse sexual violence within our community. We are committed to building a culture where sexual violence is never ignored, minimised or accepted and where those affected are supported and empowered to make their own choices about what comes next. 

Professor Karen O’Brien
Vice-Chancellor
University student
I am proud the university is continuing its work on tackling the issue of sexual violence. The campaign is an excellent opportunity to increase awareness, make our students active bystanders and let victims know they are not alone. I hope this campaign continues to be successful and students across the university engage actively.

Callum Hendry
President of Durham Students’ Union
University student
Myself and Durham SU are proud to stand with the university against sexual violence and misconduct in all its forms, and I hope that this campaign will keep making students feel heard and supported, no matter what their experience is. If it matters to you then it matters, and there will always be support at Durham if you need it.

Alex Evans
Community Officer, Durham Students Union

Our campaign: 'it's never just' 

Developed by students and staff, our campaign – ‘it’s never just’ raises awareness of Sexual Misconduct and Violence and challenges harmful perspectives that can normalise these behaviours and minimise the experiences of victim-survivors. It aims to promote an environment where individuals feel empowered to speak out about sexual violence, and where victim-survivors can access appropriate support while maintaining agency over their own experience.  

Look out for our campaign messages around campus and below.  

 

 

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June 2026 - Square Poster 1

Sexual Misconduct and Violence has no place in Durham. We are confronting unacceptable behaviours, supporting those affected and embedding a culture of respect and safety across our community. 

Campaign poster

"I just won't be believed."

Your voice matters. You deserve to be heard, and you will be supported.

We have trained staff who will listen without judgement, respect your experience, and explain the options available to you.

You don't have to go through this alone.

- it's never just.

June 2026 - Square Poster 3

“I just had too much to drink.” 

Alcohol doesn't excuse harm or erase the need for consent. Being intoxicated doesn't make it okay to cross boundaries. It doesn't make someone else's silence, body language, or incapacity a form of consent. Intoxication could be considered an aggravating factor and lead to more severe disciplinary sanctions. 

 - it's never just. 

June 2026 - Square Poster 6

"I just didn't want to get involved." 

It's easy to feel like you 'didn't know what to do' or it's 'not your business'. Getting involved doesn't mean confrontation. It can mean checking in with someone, interrupting a situation, or reporting what you saw.  Your voice can be the one that makes someone feel safe, believed and not alone.  It's never 'just' someone else's problem. 

- it's never just. 

Poster - They just wouldn't listen.jpg

"They just wouldn't listen."

If someone ignored your boundaries, whether you said no, moved away, froze, or stayed silent, that matters. Consent must be enthusiastic, freely given, informed, ongoing and always respected. When someone doesn't listen to you, it's not just a misunderstanding or 'mixed signals'. Your consent matters. 

- it's never just.

Poster - It was just a touch.jpg

"It was just a touch." 

Sexually touching another person without their consent can feel invasive, threatening, and dehumanising, especially when it's dismissed as harmless. Whether it's a hand on the lower back, an uninvited hug, or a lingering touch, these actions send the message that a person's body is not their own. Consent isn't optional. A touch is never 'just' when it's not wanted and it could lead to exclusion or expulsion. 

- it's never just. 

June 2026 - Square Poster 2

“It just happened once, they didn’t mean it.” 

It happened. The impact of their actions matters. If something they did made you feel scared, controlled, pressured, violated, or disrespected, it matters. You're allowed to speak up, even if you 

still care about the person, or you're unsure how to describe what happened. You have options to talk about it with somebody,  

access support or make a report. 

- it's never just. 

June 2026 - Square Poster 4

“It’s just not worth reporting.” 

Disclosing unwanted sexual behaviour is not a waste of time. Every experience matters. Reporting unwanted behaviour is a powerful step towards support and change, helping us to create a safer community for everyone. 

 - it's never just. 

Campaign poster

“It was just a bit of fun.”  

Discriminatory "jokes" often reinforce a culture that normalises disrespect and blurs boundaries. 

They can silence those who experience them, create unsafe spaces, and make people feel exposed or ridiculed.  

Those engaging in behaviours that intimidate, sexualise, or humiliate others aren’t funny. They could face a reprimand, restrictions around campus and even expulsion.  

- it’s never just.

June 2026 - Square Poster 5

“It was just easier to go along with it.” 

Feeling pressured is not consent. When someone pushes you to 'just try' something sexual, especially after you've hesitated, said no, or seemed uncomfortable, that's coercion, not choice. Being pressured is a valid reason to feel unsafe or confused, and it's a valid reason to seek support. 

 - it's never just. 

Campaign poster

"It was just a picture."

Image-based sexual violence violates trust, dignity, and consent. 

Sharing or taking intimate images without permission isn't harmless. It's a deliberate breach of someone's privacy, it's illegal, and it's a breach of University policy. 

It's about more that the picture, it's a means of control and a violation. 

- it's never just.

 

 

 

 

Information and Support

  • Sexual Misconduct and Violence Homepage

    Find out more about Sexual Misconduct Prevention and Response at the University.
    Castle and Cathedral view from Durham Train Station
  • Get Support

    Whether you choose to make a report or not, you are able to access support if you have been subjected to any form of Sexual Misconduct and Violence.
    Support
  • External Resources

    Explore the many external specialist support services that can offer support and advice.
    Two students sit opposite each other at a table. They are inside a modern building with lots of large windows

Sexual Misconduct and Violence Homepage

Find out more about Sexual Misconduct Prevention and Response at the University.
Castle and Cathedral view from Durham Train Station

Get Support

Whether you choose to make a report or not, you are able to access support if you have been subjected to any form of Sexual Misconduct and Violence.
Support

External Resources

Explore the many external specialist support services that can offer support and advice.
Two students sit opposite each other at a table. They are inside a modern building with lots of large windows

Disclosure and Reporting

  • Reporting an Incident

    If you are subjected to any form of sexual misconduct and violence, you have reporting options.
    Using laptop and phone
  • Disclosing SMV to the University

    You can disclose an experience of sexual misconduct and violence to trained student support staff in your College or Department.
    Roadmap diagram explaining disclosure process
  • Reporting an Incident

    All staff, students and visitors to our campus are able to use this online tool to report an incident or seek support.
    someone writing in a notepad

Reporting an Incident

If you are subjected to any form of sexual misconduct and violence, you have reporting options.
Using laptop and phone

Disclosing SMV to the University

You can disclose an experience of sexual misconduct and violence to trained student support staff in your College or Department.
Roadmap diagram explaining disclosure process

Report + Support

All staff, students and visitors to our campus are able to use this online tool to report an incident or seek support.
someone writing in a notepad